social media – linkedin business
LinkedIn offers different levels of premium account options for people with different goals based on their specific needs.
LinkedIn Premium for General Users starts at $24.95 per month. These plans include features such as InMail, seeing more profiles when you search, access to premium search filters, ability to view expanded profiles on LinkedIn, and more.
LinkedIn Premium for Recruiters starts at $49.95 per month. These plans include talent-finding filters, saved searches with alerts for new candidates who meet your criteria, reference search, and more.
LinkedIn Premium for Job Seekers starts at $19.95 per month. These plans include the ability to zero in on $100K plus jobs with detailed salary information, ability to move up to the top of the list as a featured applicant, access to the job seeker community, and more.
LinkedIn Premium for Sales Professionals starts at $19.95 per month. These plans include a Lead Builder organizer, introductions to companies you are targeting, and more.
While some features exist only under specific accounts, such as featured applicant status for job seekers, most features are similar to the general user premium package.
Connect with Your Customers
You can use LinkedIn to connect with other users and convert them into your clients. To do so, you need to:
Maximize your links that direct to catchy pages. These links can lure users to take interest in your products or services.
Invite more and more people. Connect to even second degree connections. Message them frequently. Keep interactions open.
Make your profile professional. It imbibes faith of your invitees in your business.
Stay current. Allow people to know what you have to offer and what advantages they can sought from you.
Promote Your Business on LinkedIn
LinkedIn is a valuable marketing tool. It involves targeting your own network and creating more links from it. You can use the following tips to draw maximum benefit from LinkedIn:
Search for highly targeted clients. Set filters to refine your search so that they meet your business criteria.
Stay updated and in focus of customers. Keep in touch with them by messaging, feed, etc.
Post quality content. Keep posting new and correct information about your business. Make it viral.
Use sponsored post to reach the right audience.
Connect to relevant groups and circles and encourage your employees to be a part of it.
Customize your company page to make it compelling and descriptive. Use images, colors, and clips to describe what you have to offer.
Pay attention to your profile. Address in first person and make your points clear and succinct.
Maintain good relationship with your clients. Nurture your specific connection without forcing yourself on it.
Create an Ad Campaign
To create an Ad campaign on LinkedIn, you need to log on to https://www.linkedin.com/ads/. Thereafter, follow the steps given below:
1. Select ‘new campaign’ and ‘start New’.
2. Give a name to your campaign.
3. Choose your desired language.
4. Choose your media type – basic, video, etc.
5. Write your ad copy. Use 25 characters for heading and 75 characters for Body.
6. Include a desired call-to-action that is liable to convert.
7. Choose demographic areas and location you want your ad to be targeted in.
8. Choose payment methods between cost-per-click and cost-per-impressions.
9. Set a daily budget. This is the amount you are willing to pay on paid marketing through LinkedIn per day.
10. Decide conversion metrics and trace them regularly to get the scope of improvement.
Grow Your Business through LinkedIn Marketing
LinkedIn has 300+ million users. It is an ideal platform to showcase your services and demonstrate your expertise. LinkedIn offers plenty of options to grow a business. Some of them are stated below:
Hire new talent for your business.
You can establish credibility by discussing topics relevant to your business. Thus, you can demonstrate the expertise of your company.
You can reach cream prospect. You can reach top people who can support your business.
If you are using LinkedIn to market your products and services, then you have a wide reach to incur traffic from.
Social Media Marketing
You can expand your market base by constantly promoting your products and services.